about us
A New Spirit
Business has the power to transform our lives for the better.
Philosophers and poets have been venerated through the ages. But it is the tenacity of
entrepreneurs that actually improve and enrich our day-to-day experiences.
Look around – how we live, work, travel, shop, search, socialize, celebrate, even relax – have all
been simplified and streamlined year by year because someone came up with a better product,
better service, better system.
Recognizing the customer’s pain point. And providing a winning solution. That’s what we set
out to do. And we found our metier in an unexpected quarter.
The Gifting Market
Ironically, the very thing that is meant to spread joy and goodwill, often becomes an ordeal for
both the giver and the receiver.
Time and again it’s that vexing question : What to give? What do they like? Will the effort be
worth it? Despite best intentions, the recipient may end up disappointed or underwhelmed.
Wouldn’t it be great if the giver never had to stress about gift-hunting? What if by some magic,
their recipient could simply choose whatever they liked? That would surely be a game
changer… and just like that, an idea was born!
Instead of giving an item, create a digital mall filled with categories and brands the recipient
would fancy. Offer this personalized ensemble via an app. And let them have a blast choosing
their own gift from the lavish spread!
Easy, right?
Blood Sweat & Tears
As always, the devil is in the details : Getting the entire flow right. Making the user experience
smooth from start to finish. For the giver, ease of assembling myriad brands. For the receiver,
browsing and ordering directly from those websites. For vendors, integrating with the app
seamlessly. So many moving parts. So many variables and scenarios where it could all go
wrong.
In the end, good things come to those who persevere. All the blood sweat and tears turned into
whoops of victory and fulfilment. Which brought us back to the other question :
How will it help you, our vendor? After all, there’s a gifting page on your website already, isn’t
that enough? Short answer – No.
Rise & Shine
The gifting business has remained unorganized and undervalued for too long. Even by a
conservative estimate, this is a Rs. 75000-crore market in India. It’s time to unleash its
staggering potential.
For the first time, Crayboard is consolidating the fragmentary gifting sector under a unified
platform, making it a one-stop convenience for users. Pushing up volumes to enlarge the whole
pie. And by extension, increase your customer base.
We believe in lifting all boats with us. For at its best, business can be a force for greater good.
Not to mention reward the brave who become early adopters of innovation.
the founders
Gulnar Surury – Director & CEO
Gulnar has an eclectic, multi-national background in advertising and marketing, having
worked as a writer and commercials producer in Mumbai, New York, Toronto and Calgary.
She also managed a family business in Dubai. On returning to Mumbai Gulnar had a
brainwave for a new business idea and decided to take the plunge – starting with a patent
for her innovative gifting concept called Crayboard.
Ali Surury – Director
Ali is an airline commander with 30 years’ flying experience in Indian Airlines and Indigo.
Ali has the kind of gregarious personality and enviable social network that adds great value
to a ground-breaking start up like Crayboard. Being that his wife is also a commander in
Indigo Airlines, this power couple can open doors and bring panache to any venture they
step into
Mujtaba Hasan – Partner
A seasoned CEO of Dubai-based Ismat Rubber for over two and a half decades, Mujtaba is
also an investment partner in several industrial companies in Dubai. With a keen eye for
business and a sharp sense for the next big thing, he saw enormous potential in this
pioneering concept and decided to jump into Crayboard, bringing with him both financial
and business heft.
Masarrat Kapi – Partner
A Montessori teacher by training, Masarrat is also an avid wonk of brands, consumer trends,
and upcoming businesses on Instagram. With a large and active social circle of top-echelon
professionals and business women, Masarrat brings a keen knowledge and acumen into
what the market wants and which products resonate with buyers, adding valuable insights
from the viewpoint of end users.
